relationresultThereporter Lin Yongqing February 9th, Kodak announced the first half of this year will be gradually withdrawn from digital cameras ,camcorders and digital photo frame ,image acquisition equipment business ,will focus on the photocopy of business .
Kodak announced bankruptcy protection in January ,then foreign media the author points out ,Kodak filed for bankruptcy protection is not the end ,it can make the hundred years of unloading the historical burden ,go to the battle-front without any burden ,to realize the tremendous change of digital printing experts .
But the printing market developed for mobile equipment has the possibility of increasing ,and HP ,Canon and other giants front occupy a large market share ,the Kodak transition road destine impossible everything is going smoothly .
Kodak in the sleepy missed the dawn on January, the world imaging products and related services in the production and suppliers ,with 130 years of history the Kodak company that filed for bankruptcy protection .
Once dominated the global market of digital camera image ,the inventor of the digital age nowadays has lost ,wholesale and drop ship,let person sigh .As the film industry the golden giant Kodak ,from 1930 to 2004 for 70 consecutive years, for thirty kinds of the Dow Jones Industrial member ,the magic weapon to win is to choose the appropriate mode of business .
Kodak film era ,the global 2 / 3 above the market share .Go up century 90 time ,digital camera began to enter thousands of households ,and the rapid erosion of the traditional film camera for most of the market .
At the same time ,mobile storage devices ,electronic photo album ,photo paper also makes breakthrough limitations ,and a variety of social network is arisen make photo sharing is becoming more and more convenient and simple .
All of this, to the traditional photography products manufacturers caused a huge impact, as the industry leader ,be the first to bear the brunt of kodak .From the beginning of 2005 ,Kodak almost annual loss, only 2007 a year to achieve profitability .
Today ,Kodak company global number of employees has from the heyday of 145000 to about 17000 ,and the market has 15 years ago from the $31000000000 reduced to less than $150000000 .This can be attributed to the Kodak conservative style ,facing the enormous potential of digital market lack sufficient courage transition ,worried about the digital business may impact the lucrative film business, choosing instead to keep hope in traditional film and digital fields do many things at once .
Due to the lack of forward-looking strategic ,Kodak missed the transition time window ,irreparable company decline fate .Peres was but bad Kodak Kodak CEO Antonio Peres Peres was left a mess ,he implemented the Kodak overall strategic failure ,in the most critical transition opportunity ,china wholesale electronicIntroduction foreign media today published an article called,not willing to cut the traditional industry ,finally caused the traditional industry languishes ,digital business downturn lose-lose environment .
That 2005, Tony Peres began to take over the Kodak ,Kodak and the first proposition throw away the film business, but it ,Kodak has bad old practices die hard .Peres Kodak 5 months later ,the company announced to cut dividends to increase digital imaging business investment plan ;in 2007, Kodak CEO Peres led a second reform .
This time Kodak set foot on is ought to go digital transformation of the road ,but because the night for a few years ,Kodak paid enormous price -- Kodak to cut 30000 jobs worldwide ,cuts costs $3800000000 .
Kodak market value of only the peak period of 1% ,under President Peres in six years only a year of profit ,annual deficit amounts at hundreds of millions of .In May 8, 2011, the 30 consecutive trading day average closing price is less than $1 ,the New York Stock Exchange formally to the Kodak issued delisting warning .
In January 5, 2012, Moodie rating agencies directly to the Kodak is Caa3 level ,it is the only high level than the garbage two file level .But more importantly ,Peres Kodak thinking idea by heavy technology into the heavy marketing .
Similarly, in the Peres driven by Kodak digital business ,new product launch speed is quickened .Analysts have pointed out that ,if Deng Kaida had not Peres assistant ,today Kodak situation worse .
Throw the helve after the hatchet to print business chance geometric ?Filed for bankruptcy protection ,Kodak can unlock hands or feet ,selling its assets to pay between British and American employees pension and medical insurance ,layoffs cost burden ,and to realize the digital printer business profits to provide the necessary funding .
Kodak want to give up the occasional loss of the traditional business, the future from the ink jet and related services sales benefit .It is to implement this one strategy, Kodak to run behind one .
At present, the income from three fourths Kodak digital business, now turn to looking for franchisees expand its brand licensing program .The company said ,will continue to provide online and retail photo printing and desktop printer .
In addition to consumer business, Kodak and commercial business ,including business services ,graphic ,entertainment and commercial film department .The company retained the consumer services ,will also include a retail shop photo printing machine and computer printing system .
The Peres plan by designing a more inexpensive cartridges ,increase in consumption of Kodak inkjet printer market share .Once in the HP inkjet business department leader Peres thinks ,new generation of Kodak business printers will replace the traditional printing systems ,because the former can with different materials for printing ,and the speed is faster ,cheaper .
Kodak inkjet using more durable pigments, compared to most printers using aqueous excess dye ,page dry faster ,china wholesale electronics online shopDeputy to the National People's Congress Li Xinghao five year,but also suitable for smaller printers .He said :we are now ready to complete the transformation .
We in the digital printing ,packaging ,printing and functional materials market areas with significant technical advantages .The industry of Peres practices vary .Critics say ,along with the whole world to embrace the tablet computer ,intelligent mobile phone and other mobile devices, to abandon the traditional hard-copy publication and paperwork ,printing market itself may shrink .
Market research agency CRT ;Capital ;Group ;LLC analyst amor ,Deewana said :you are wrong .He points out ,the majority of newspaper industry giants have experienced bankruptcy protection ,and consumer printers like digital cameras ,becoming a daily necessities : printer and printing enterprises will suffer great pain .
Even in the field of printer over the past two years ,Kodak is only an annual growth rate of two digit of the enterprise ,but not into the printer on the market the first echelon .According to NPD ;Group research ,its market share of printer in the United States is far behind HP and canon ,only in sixth ,profit is still very difficult .
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