Google global R & D director Qie Xiaohu we want to know ,an idea is how to break out of the cocoon, eventually developed into the best products .Behind this and how technology and thoughts ?We want to know ,growth on the road of cooperation ,collision and harvest .
Sina Technology is introduced for science and technology lecture series of interviews ,hoping to get away from the noise of the battle for the soul of the enterprise ,IT .Google advertising system the technology behind the media sources :interview of sina science and technology subject :as the world Internet companies ,Google per second for more than $1000 in revenue .
The Google advertising system plays an important role in .Google advertising system how to develop and come, and what to rely on technical support ?This period science and technology began to talk about Google advertising technology and behind the engineer .
Guests :Google global R & D director Qie Xiaohu interaction: more about Google advertising technology problems with @ Qie Xiaohu ( micro-blog ) direct interaction .Tracking dynamic Google please pay attention to the official micro-blog @ Google blackboard newspaper ( micro-blog ) .
This period the wonderful things: - Google a quarterly earnings of nearly billion per second ,producing more than 1000 U.S. dollars of income .While the company for the vast majority of products are available free of charge ,make money on Google advertising system .
- Google originally designed advertising system ,from the Amazon to earn just enough money to buy a few bottles of beer .- 2002, Google advertising system appeared in the development of a historic turning point, including 1 by showing second price sealed auction 3 pay 2 introducing quality scoring system .
Google ad rank = maximum cost per click x ad quality score .- many Google advertisement engineers are millionaires club member .To obtain this title implies ,the Engineer for the wrong bring Google millions of dollars over loss .
But no one was fired .- mistake-proofing :Firefighters + autopsy report .- mass storage system, a machine learning system ,real-time matching system ,Google advertising system three modules .
- Google now has tens of thousands of machines for mass storage ,but also not rich used truck to buy large amounts of waste memory, set up a large number of cheap hardware + high quality software solutions .
The following are the science and technology lecture text record : Google ad rank = maximum cost per click x ad quality score of sina science and technology :Hello ,this is Meng Hong of sina science and technology ,today we talk about Google topic .
Google familiar with us ,is a very profitable company ,the second quarter of fiscal revenue of $about 9000000000 ,$about 200000000000 in market value approximation .Provide free service for how the company will make so much money ?Today about the company behind the secret to making money .
We go to the company is Google R & D director Qie Xiaohu ,we welcome tiger .Qie Xiaohu :very happy and everybody exchange .Sina science and technology: as mentioned above Google why to make money? Qie Xiaohu :Google the company to provide a lot of free services ,such as search ,maps ,email etc.
.At the same time, Google also offers a very strong network marketing platform .Google has more than 97% sales revenue from advertising platform made of, is the main source of advertising .
Sina science and technology: Google in advertising on exactly what kind of products ?Qie Xiaohu :Google products into the keyword advertising ,affiliate advertising ,advertising is the familiar products ,in the Google engine search, will see the search advertising ,when the user clicks will be directed to advertisers page .
Advertisers guide is extended to a search page of the product ,the user will take time to browse page read e-mail ,including changing video .08 years to further improve the display of product line ,mobile Internet platform is very important for the development direction ,at last year completed the acquisition of AdMob ,very optimistic about the mobile Internet as an advertising platform for the development of future .
Sina science and technology :we will think of advertising in the ranking problem ,in terms of Google ,their advertisements ranking is calculated how ?Qie Xiaohu: This is a very good question ,is the core of Google confidential .
Not all secrets revealed to you ,can be simply summarized .Google ranking is based on the quality score of the second price sealed auction system .Cite a simple example ,the Google auction system ,in accordance with the user is willing to pay the highest click cost as the ranking factors .
As we all know ,in the usual process of auctions ,Wholesale free shipping,if I am very interested in an article ,willing to pay a price to buy this item .In the advertising marketing platform ,the articles can be imagined as a keyword ,such as I was a flower shop flowers for me is ,I am willing to products and services to show search before ,each click is willing to pay per click ,willing to bid for 2 dollars .
You are a flower company ,you are on this keyword is very interested in are you willing to make a money, the traditional auction is in accordance with the price of high ranking .Google auction process, the biggest difference is introduced into the bidding quality scoring mechanism, ranking ads quality score on the inside is a important factor ,quality scores by a variety of factors measured .
Including its text ,and keyword matching degree, advertisers webpage quality ,as well as the user in the advertiser website the browsing results conversion rate will row in which .The final ranking is the highest click costs and advertising quality score that is comprehensive ,machine the results ,without any artificial success inside, is very fair system .
Just as examples ,we two are flower auction ,we price higher than you ,introducing a quality score ,I sell plastic flower website ,when the user clicks the flowers ,to my website found not sold flowers are all plastic flowers ,not what he wants ,he hits after the user experience is not very good our system will send these ,learning ,and to the ad quality score modify .
Then after a period of time ,the system found my ad quality score is 1 ,your ad quality score is 3 points ,you are selling flowers to the thing that the user .Using a very simple formula ,two bucks I quality score is 1 points ,you bid three dollars ,I integrated quality is 3 points ,I will rank in front of you .
The original Google advertisement profit only enough to buy a few bottles of beer sina science and technology: Google advertising system is more mature, the Google system can not start is mature .
Tiger very early to join Google team to do the system ,the better understanding of the advertising system ,how to start doing such a system ?Qie Xiaohu :Google advertising products to today is very perfect business model ,it is not the first day of molding .
Google has also been a very long continuous exploration and improvement process ,in fact, from the beginning, Google on how to make money on the Internet without a clear idea of the beginning stage ,Google also undertook many exploration, there are many examples of failure .
From its establishment in 1999 ,Google in 2000 began to design a product such as advertisement platform ,at that time the Internet is mostly display window advertising ,you can see websites beating picture .
Google did not take this form ,because this form of advertising on the user experience is poor ,china dropship wholesale4.52 inch dual double need the flagship Samsung I929 evaluation employed own,because he didn and user browsing webpage content related ,window is difficult to be turned off .
Google to take a very simple text advertisement form ,displayed on the search page narrow search pages .Start targeted advertisement ,advertising content and search keywords ,which is the first step .
But at that time ,for such a complex system ,how to make it success we have very clear ideas .The first example ,the first attempt we search site, on Amazon books are recommended .
When users search keyword and a book ,we automatically point the Amazon website links, the user through the buying process ,we can get into the Amazon ,this system was not very successful ,finally to earn money ,can only buy a few bottles of beer .
This advertisement system gets very big challenge ,2000-2001 Internet into massive bubble ,many advertising budget slashed ,our sales team to customer calls, to purchase advertising space ,keyword advertising ,every 1000 words price negotiation ,finally signing a contract .
After the Internet bubble these advertisers get very big impact ,this time Google the center shifted to small and medium-sized customers ,in 2000 launched a self-service .At that time in the Google home page released very little information, if you have a credit card for 5 minutes ,you can Google shows your ads .
This product self-service is successful products ,issued for a period of time that there are a lot of small and medium-sized customers use the products .Our advertisers group is bigger and bigger ,until today, small and medium-sized customers and personal customers or we constitute Google advertising system on the largest source of income .
Sina science and technology: you say in 2002 to small and medium enterprises, then the mechanism is now AdWords ?relationresultPage up relationresult1 relationresult2 relationresult3 relationresultNext page relationresultTo share: theGoogle advertising system the technology behind the media source :sina science and technology play video > ;reports :Google European advertising revenue or falling stock rating to hold Google to build patent deal with litigation :Empire Total will exceed 20000 pieces of data :the official Google Android 4 accounted for only 0.
6% of usage share of Google because Chrome gun down website search ranking 60 days micro-blog recommended sina science and technology official micro-blog > ;> ;more Li Hui arrested chutianjinbao news murder he absconded in abroad for 13 years, because of the long-term highly intense suffering from depression .
During the escape ,he start empty-handed hard tens of millions of assets ,in order to eliminate the sense of sin ,developed after his enthusiastic contributions to charity ,and it is a field of the donor ,to help the police locked his fugitive status ,it caught in the net of justice .
Origin :Men anger after the murder escape 13 years lived in Anyang Li Hui childhood in Henan province the uncle home, until the primary school after graduation, Li Huicai returned to his parents .
At the age of 18, Li Hui joined the military, and in Shanxi province artillery brigade repair service .Three years after the expiry of the service ,Li Hui was assigned to the Anyang local,buy electronics wholesale, which met Yang Lili (a pseudonym ) and established a relationship .
But then something, make Li Hui life over to the other side .Just to the steel a year in the work ,Li Hui father died ,because the mother takes care of herself and work ,under the helpless, Li Hui will be their father had operated a small hotel transfer to constant a .
But before long ,often one due to poor management ,with the hotel income is not good grounds to hotel returned to Li Hui ,after being rejected, often a harassing and beating Li Hui ,Li Hui try to avoid .
September 11, 1998, 14 PM, Li Hui Mei Road in a dinner at a restaurant when meet the ordinary one ,again two dispute .Long grudges ,let Li Hui cannot stand ,he rushed into the kitchen, picked up a kitchen knife to often a dive .
Thereupon ,often a lying in a pool of blood ,the body covered with blood, Li Hui realized after the murder, dropped the knife and ran .Li Hui after committing the crime ,but also to their families brought tragedy .
A month later ,Li Hui whereabouts are unknown ;two months later ,his mother on Dutch act . Li Hui is the Ministry of public security managed the escaped convict ,Anyang Public Security Bureau is the key to hunt down the target 1 .
Henan province Anyang city Yindu Police Battalion captain Li Wei said the case investigation ,Li Hui after absconding, the police never gave up on his track and capture .Tracking: suspect girlfriend is hidden in Baotou ?This year, the Anyang police launched a net cleaning action .
Anyang deputy mayor ,City Public Security Bureau Guo Fajie Li Hui Lam case very seriously, demand soon captured the criminal on the run .Anyang police deployed 20 police to arrest ,Li hui .
The police think ,Li Hui may well have been settled and his girlfriend married Yang Lili ,the key should be locked in their relatives .In the investigation ,the pursuit of hotshot of the police discover Tian Aijun, Li Hui (a pseudonym ) in Guangdong long-term work ,but he has many traffic violation records are concentrated in the city of Baotou .
Subsequently, the police task force learned ,Li Bo will not drive a motor vehicle ,with his wife in Guangdong long-term work .Then ,is it right? Li Bo was Li Hui use ?The afternoon of August 9th this year ,the police task force arrived in Baotou City ,discovered that Li Bo was in the local rent house ,the landlord is a Henan woman named Yang Lili .
The special team investigating ,found in her name in a number of real estate, and operated in the company of two .Is this Yang Lili Li Hui missing girlfriend ?Clue: the net transfer of good deeds exposed the whereabouts of case group policeman immediately on the Yang Lili in Baotou city for the cosmetics company to carry out the investigation ,results in the company of the Internet site of important discoveries .
In the company Web site home page ,two reports and have very conspicuous .Report says ,the afternoon of July 29, 2011 , eight one Army on the eve of the festival ,the XX company leader Li Jia general manager ,deputy general manager of the company XYZ with 8 colleagues ,to the air force for sympathy .
Another report said ,April 18, 2011 ,Inner Mongolia group ,x x x x company of Guyang County Center School donation .With their specific action carry out their Thanksgiving social ,for the love of action social responsibility .
.. ... The report also showed that x x Inner Mongolia hope primary school .One of these reports ,the company leadership and forces the group photo photo .In this photo, the police immediately recognize the general manager of the company Li Jia ( a pseudonym ) is the Ministry of public security to supervise the fugitive Li hui .
Since Li Hui flight has been more than a decade, the project group that only from the photo recognition errors, we may arrange investigators quickly with the Henan provincial public security department to contact, will be 1998 Li Hui escape pictures and discover Li Jia photos to the Public Security Bureau of Henan province are than portraits .
Soon ,other confirmation :Li Hui and Li Jia are the same person !The truth about Li Jia surfaced :he lives in Ningxia, Shizuishan City ,Inner Mongolia Baotou city net is a cosmetics company general manager .
At this point ,Li Hui identity is revealed .The police subsequently identified ,Yang Lili is Li Hui missing girlfriend .The afternoon of August 29th this year ,when Li Hui to enter Baotou, a blind massage shop, case group policeman immediately arrested .
Behind the scenes: more than 10 years hard work worth tens of millions . can identify ,after the incident ,Li Hui first fled to Yunnan province Kunming city .Li Wei said ,at first ,Li Hui in Kunming City, a small cosmetics shop work, accumulated a lot of experience doing cosmetics business .
However ,due to his accent and local differences, easily detected abnormalities ,again fled to Inner Mongolia Baotou city .Here is located in Baotou around, around the miscellaneous personnel ,Li Hui successfully at this place, and changed its name to Li Jia .
Li Hui company was established in 2000 March, the ten yuan cosmetics wholesale business ,from small to large ,and gradually developed into a currently has assets of over 10 million, more than 200 employees ,set product development ,production ,marketing and personnel training in one comprehensive cosmetics business .
Although the business does bigger more ,asset status of continuous improvement .But for homicide fugitives Li Hui ,guilt was deepened .The death of her husband ,son of a double blow to kill Li Hui escape after more than a month at home and hanged himself .
Li Hui lost their parents crying ,he knows his own sorry mother decades for the upbringing of the Tu .On the run time ,Li Hui daily in panic to spend, heard the siren or see the police have tension .
Long the spirit of high tension ,it suffered from depression .Stable in Baotou ,Li Hui put all his energy on the business, hope that through the busy work to distract their innermost fears and lost .
Li Hui work very carefully ,from do not have their own identity to participate in the company registration and operation .In order to eliminate the sense of sin ,Li Hui took out huge amounts of money to build hope primary school ,and often to local forces sent large supplies ,hope that through charity to release the inner evil .
According to people ,Li Hui played a low-key ,on it ,give a person a kind of steady feeling ,who was an escaped prisoner .( comprehensive newspaper ,Henan legal newspaper reported ) to
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